Our Story

Nearly twenty years ago, long before Eat My Goodness existed, Elisabeth and Annette each began personal journeys toward healing and wellness. Their health challenges sparked a deep curiosity about the connection between food and wellbeing, eventually bringing their paths together.

With backgrounds in food and hospitality, they already knew the joy of feeding others. But it was their travels that opened their eyes to raw cafés, health-forward eateries, and the thrill of discovering innovative snacks in places like Whole Foods. Inspiration was everywhere.

Back home, their kitchens became laboratories of love. They experimented with raw bars, bliss balls, and playful plant-based cakes, always searching for food that felt both nourishing and indulgent — yet still convenient for busy family life.

But store-bought “healthy” snacks never hit the mark. Some were clean but bland; others promised wellness while hiding questionable additives. Choosing between “better for you” and truly satisfying felt like a constant compromise.

So they created Eat My Goodness: not just a snack, but a solution. Clean-label, allergy-friendly treats that deliver both nourishment and joy. Every bite is honest, flavourful, and crafted with care.

Because goodness shouldn’t be a trade-off—it should be something you crave, share, and delight in.