Privacy policy

Last updated: July 20, 2026

My Goodness Norge AS ("My Goodness", "we", "us", or "our") operates the online store at eatmygoodness.com and related services (the "Services"). This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. Our Services are powered by Shopify. By using and accessing the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Contact details — name, address, billing and shipping address, phone number, and email address.
  • Financial information — payment card details and transaction information. Payment processing is handled by Klarna and Vipps; we do not store full card numbers.
  • Account information — username, password, security questions, and preferences.
  • Transaction information — items viewed, added to cart, purchased, returned, or exchanged, and order history.
  • Communications — content of messages you send us, including customer support enquiries.
  • Device and usage information — IP address, browser type, device identifiers, and how you interact with our Services.

2. How We Collect Personal Information

We collect personal information:

  • Directly from you when you create an account, place an order, contact us, or otherwise provide information.
  • Automatically through our Services via cookies, pixels, and similar tracking technologies.
  • From our service providers and partners listed in Section 4.

3. How We Use Your Personal Information

We use your personal information to:

  • Process and fulfil orders, manage returns and exchanges, and send order-related notifications.
  • Create and maintain your customer account.
  • Arrange shipping and logistics through our fulfilment and shipping partners.
  • Send marketing and promotional communications by email — you may opt out at any time.
  • Show you relevant advertisements on third-party platforms such as Instagram and Google.
  • Provide customer support via chat and email.
  • Detect and prevent fraud and ensure the security of our Services.
  • Comply with applicable legal obligations under Norwegian and EEA law.
  • Maintain our accounting and financial records.

4. Third Parties We Share Information With

We share your personal information only where necessary to operate our business. The following third parties may receive your data:

Platform & checkout

  • Shopify Inc. — Our e-commerce platform. Shopify hosts our store, processes orders, and handles checkout.

Payments

Shipping & fulfilment

  • Kaizen Shipping Norge — Our logistics partner, handling inbound and outbound shipping coordination on our behalf.
  • PostNord — Parcel delivery carrier. Your name, address, and order details are shared to complete delivery.
  • Ongoing Warehouse Management — Warehouse management system used to manage inventory and fulfilment.

Accounting

  • Fiken AS — Norwegian accounting software. Order and transaction data is used for bookkeeping and invoicing.

Marketing & analytics

  • Klaviyo Inc. — Email marketing platform used to send promotional and transactional emails.
  • Meta Platforms (Instagram / Facebook) — Advertising and social media. We may use Meta Pixel to show you relevant advertisements based on your interactions with our store.
  • Google LLC — Analytics (Google Analytics) and advertising (Google Ads), used to understand how visitors use our site and to display relevant advertisements.

Customer support

  • Shopify Inbox — Customer service chat built into our store and operated by Shopify.
  • Help Scout Inc. — Customer support platform used to manage email and chat conversations.

We may also disclose your information where required by law, to protect our legal rights, or in connection with a business transaction such as a merger or acquisition.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our Services, remember your preferences, analyse traffic, and serve relevant advertising. You can manage cookie preferences through your browser settings or our cookie consent banner. Disabling certain cookies may affect the functionality of our Services.

6. Your Rights

Under the GDPR and Norwegian personal data law, you have the following rights regarding your personal information:

  • Right to access — request a copy of the personal information we hold about you.
  • Right to rectification — request that we correct inaccurate information.
  • Right to erasure — request that we delete your personal information.
  • Right to portability — request that we transfer your data to another controller.
  • Right to object or restrict processing — in certain circumstances.
  • Right to withdraw consent — where processing is based on your consent.
  • Right to lodge a complaint — with Datatilsynet (the Norwegian Data Protection Authority), or with your local supervisory authority if you reside in the EEA.

To exercise any of these rights, please contact us using the details in Section 11. We may need to verify your identity before processing your request. We will not discriminate against you for exercising your rights.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy — including to maintain your account, process transactions, resolve disputes, and comply with legal obligations. Norwegian accounting law (bokføringsloven) requires retention of financial records for five years.

8. International Data Transfers

Some of our third-party service providers are located outside Norway and the European Economic Area. Where we transfer personal information internationally, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses to ensure your data remains protected.

9. Children

Our Services are not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. We encourage you to review this Policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

MY GOODNESS NORGE AS (trading as My Goodness)
Landingsveien 132, 0767 Oslo, Norway
Organisation number: 936 993 192
VAT number: NO 936 993 192 MVA
Email: [loading…]
Phone: +47 99 69 86 84

Orders are fulfilled from our warehouse at Kaizen Shipping, Rasmus Solbergs vei 1, 1423 Ski, Norway.

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